Mercedes set to reposition model

Mercedes-Benz has hired Paratus to handle PR for the latest version of its A-Class model, earlier versions of which are used by budget rental firm easyCar.

It will promote the car as ideal for families 'who want Mercedes-Benz quality in a smaller car', highlighting safety features and price.

Regional business and lifestyle press, and national consumer, design and style magazines, will be targeted.

Paratus is the first agency to win a place on Mercedes-Benz's new consumer roster.

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