The Kerzner International-owned company has called in start-up outfit Mango PR to promote the brand to travel journalists. The Communication Store, meanwhile, is targeting fashion and beauty editors to promote facets of One&Only's offer, such as its hotels' luxury spas.
One&Only PR director Julia Record said she wanted a 'more specialist' approach to the brand's PR.
JCPR was hired a year ago, replacing Freud Communications (PRWeek, 2 April 2004). JCPR continues to promote Kerzner's flagship Atlantis Paradise Island resort in the Bahamas and the planned Atlantis The Palm development in Dubai.