One&Only brings in specialist duo

Luxury holiday brand One&Only Resorts has replaced Jackie Cooper PR with a brace of smaller agencies to handle its UK PR.

The Kerzner International-owned company has called in start-up outfit Mango PR to promote the brand to travel journalists. The Communication Store, meanwhile, is targeting fashion and beauty editors to promote facets of One&Only's offer, such as its hotels' luxury spas.

One&Only PR director Julia Record said she wanted a 'more specialist' approach to the brand's PR.

JCPR was hired a year ago, replacing Freud Communications (PRWeek, 2 April 2004). JCPR continues to promote Kerzner's flagship Atlantis Paradise Island resort in the Bahamas and the planned Atlantis The Palm development in Dubai.

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