Outside bags Strongbow music

PR Scottish Courage has brought in The Outside Organisation to handle PR for The Strongbow Rooms - the cider brand's annual music campaign across Britain's music festivals.

This will be The Strongbow Rooms' seventh year and PR will take place at events such as Homelands, Isle of Wight Festival, V and Creamfields.

The account was formerly held by Sprout and Outside was hired following a review that kicked off earlier this year (PRWeek, 21 January).

Outside will handle a 'more mainstream' campaign targeting media including nationals and women's weekly titles.

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