PartyPoker call to UK gamblers, the world's biggest online poker room, is using Borkowski PR to handle its UK consumer PR in a bid to drive British punters to the site.

The brand has teamed up with Selfridges' 'Vegas Supernova' event, which kicks off on 22 April. Various in-store celebrity events are planned.

PartyPoker is run by PartyGaming, a Gibraltar-based firm. PartyGaming brought in Financial Dynamics to handle corporate and City PR earlier this year (PRWeek, 4 February).

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