MG Rover comms team faces axe

MG Rover's 15-strong communications team is facing redundancy this week as administrator PricewaterhouseCoopers battles to save the company.

Among the potential casualties is comms director Daniel Ward, who joined the embattled car manufacturer just six months ago to rebuild a centralised comms function.

The in-house team is currently tackling 300 media calls a day, working alongside four PwC PROs led by director of media relations Jon Bunn.

MG Rover has already cancelled all PR projects by external agencies Bulletin International, 3 Monkeys Communications and MPA Media. Ward's hire last October signalled a re-investment in PR in anticipation of the now-defunct blockbuster deal with Shanghai Automotive Industry Corporation that looked set to save MG Rover (PRWeek, 15 October 2004).

Four PROs, including corporate comms manager William Baldwin Charles, were hired this year on the basis that the deal would succeed, but are now set to lose their jobs.

Staff now face a series of weekly deadlines, said Ward, with the Government providing loans to cover wages on a weekly basis.

Reputation Monitor, p4.

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