Media Relations: Liz Cox promotes London presence

Liz Cox, a Bath-based luxury luggage and handbag designer, is challenging the Italian domination of the luxury accessories market with the launch of its flagship Notting Hill store.

The manufacturer will offer 'a piece of Bath' in a campaign by Dangling Carrot PR. The agency will target middle-market consumers through fashion, women's lifestyle and national press.

PR will focus on the brand's English heritage and the hand-made nature of its products.

The flagship store opens in London this month and features the introduction of Cox England, a range of tailored menswear.

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