Trade body The Electric Heating and Ventilation Association (TEHVA) has called in Weber Shandwick Public Affairs to lobby against government plans to prohibit new buildings from being fitted with electric heaters.
The Government wants the regulations imposed in order to cut down on carbon emissions - electric heaters are regarded as less energy efficient than gas.
But TEHVA will argue that electricity is cheaper to generate and has a crucial role in the Office of the Deputy Prime Minister's housebuilding scheme.
One of TEHVA's main members, Applied Energy Products, employs 600 people in the Labour-held marginal constituency of Peterborough. 'These plans will signal the end of the whole industry,' said WS account director Steven Day.