Compass image hurt by profit warning and Oliver

Contract caterer Compass Group crashed to the bottom of this week's Reputation Monitor after announcing its second profit warning in six months.

Reports said Compass shareholders were 'ready to demand the resignation' of group chief executive Mike Bailey. Its reputation has also suffered from the row over school dinners, sparked by TV chef Jamie Oliver.

Morgan Stanley also fared badly, plummeting to second from bottom. Eight former executives at the investment bank called for chairman and chief executive Phil Purcell to step down in a full-page letter published in The Wall Street Journal.

The demands followed investors' performance concerns and the loss of president Stephan Newhouse and head of global trading Guru Ramakrishnan.

Icelandic investment firm Baugur was the biggest climber this week, rising to third position after boosting its proposed offer for retailer Somerfield.

The move kept Somerfield in the top five, with supermarket rivals Asda and Tesco continuing to dominate the top of the table.

Jarvis fell 353 places following its announcement that it had borrowed a further £17m.

Reputation Monitor is compiled from Thomson Intermedia's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions.

REPUTATION MONITOR - 29 MARCH-4 APRIL 2005

Ranking Rank last week Organisation NNI

Best performers

1 3 Asda 204.1

2 2 Tesco 154

3 210 Baugur 66.9

4 5 Somerfield 63.1

5 85 Carphone Warehouse 52.9

Worst performers*

1 1,056 Compass Group -56.4

2 1,213 Morgan Stanley -36.3

3 353 Jarvis Group -35.9

4 n/a Clydesdale Bank -35.6

5 474 CIA -28.3

Source: www.newsmetrics.co.uk/Thomson Intermedia plc *Rank last week is

position from bottom of table

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