Sass bags Juice fashion account

The Juice Corporation, the clothing manufacturer behind the Joe Bloggs brand, has briefed Sass PR to revitalise its reputation in consumer and trade media.

The company wants to be seen as a 'British fashion house' and raise awareness of its product range. 'There's a lot more to Juice than Joe Bloggs,' said Sass PR account director Kelly Harvarde. Its other brands include Slazenger Sportswear.

Sass won the £100,000 account in a pitch against Cohn & Wolfe, Frank PR, The Lab and Tangerine.

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