Blue Rubicon wins Unilever brief

Unilever has appointed Blue Rubicon as its sole UK corporate adviser. The firm is under pressure to cut costs after disappointing results from its five-year 'Path to Growth' strategy, initiated by former CEO Niall Fitzgerald.

Blue Rubicon, which handled corporate PR for the company's Home & Personal Care division took over the account, which unifies corporate comms across four businesses on Monday.

Fishburn Hedges - which handled corporate PR for umbrella group Unilever UK - and Four Communications lost out in the pitch for the consolidated account.

The brief covers corporate comms for the Ice Cream & Frozen Foods, UK Foods and UK Home & Personal Care divisions.

Blue Rubicon managing director Fraser Hardy reports to UK Foods head of comms Duncan Bogie, UK Home & Personal Care PR chief Emma Flack and Ice Cream & Frozen Foods head of comms Helen Lo.

It is thought that Blue Rubicon could pull in as much as £250,000 a year in fees.

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