Diary: York jockey outrides all expectations

Yorkshire Tourist Board's stunt to generate publicity for Royal Ascot - held at York race course for the first time this year while the main course at Ascot is closed for a £185m redevelopment - gained more coverage than it bargained for last week.

Media as far afield as Bulgarian online news site Dnevnik am and the United Arab Emirates' online newspaper 7Days covered the story, in which retained agency Brahm PR sat a jockey made of plastic mesh astride the Kilburn White Horse in North Yorkshire.

The move aimed to raise awareness of the fact that Ascot had moved to York from 14-18 June and to encourage visitors to stay longer, said a spokeswoman.

Quite how placing a jockey on the horse was supposed to do that was anybody's guess, but the international coverage is likely to help.

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