'When I first interviewed James in 1993, we were looking for a go-getting account executive. He didn't get the job, but something about the decision worried me, and when it was time for further recruitment, I called him again.
'He played hard to get, but eventually consented to join. He is an intelligent and incisive thinker in all but his judgment of the beautiful game - but his ill-considered support of Middlesbrough endeared him to clients.
'His propensity to see the bigger picture, and to persuade others through a mixture of charm and logic, led to rapid promotion.
'He has crisp and accurate communication skills, an instinctive understanding of marketing and a humane and irreverent approach to life.'
James Gore is now PR manager for Privilege Insurance.