Dubai prince in agency search

The Crown Prince of Dubai is set to appoint an agency to handle PR for his portfolio of developments and investments, including the recently acquired Madame Tussauds.

Dubai Holding was set up last October to manage the Crown Prince's major projects, which include Dubai Internet City, Dubai Media City and Jumeirah International hotels.

It is understood that the company has already seen pitches from several PR agencies to handle the global corporate brief.

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