Brands2Life sets up font offensive

Monotype Imaging, the largest provider of fonts and fonts technology, is launching a PR offensive around the issue of typeface licensing.

Brands2Life will be its first PR agency and aims to 'make people aware of the intellectual property value of fonts', said marketing director Julie Strawson. The firm will front a campaign against the unlicensed use of typefaces.

The move follows film firm Agfa's sale of the business last November to private equity house TA Associates.

Most office printers use Monotype technology and the firm's typeface libraries are recognised as industry standards. Monotype's competitors include Microsoft, Adobe and Linotype.

Monotype has produced fonts for brands such as Barclays Bank, British Airways and Scandinavian airline SAS.

Strawson said she wanted Brands2Life to educate firms and their employees about the use of typefaces in their software and corporate branding, pointing out that around 40 per cent of fonts are unlicensed.

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