Regent Street woos shoppers

The Crown Estate has hired Sister PR to raise the profile of London's Regent Street with shoppers and retailers.

The company is looking to increase the number of visitors and encourage more firms to set up their flagship stores there, while the agency will position the street as a 'unique international destination for shopping' and plans to target national and international press.

Its remit includes publicising events, advising the Estate on promotional activity and emphasising its quality, heritage, style and success.

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