Public Affairs: Whitehouse takes Vitabiotics brief in EU battle

Food supplements manufacturer Vitabiotics has recruited The Whitehouse Consultancy to lobby MEPs in support of its fight against proposed EU rules on nutrition and health claims.

Vitabiotics vice-president Robert Taylor said: 'The new health claims regulation would be hugely detrimental, as many claims would be prohibited even though they are true and scientifically substantiated.

He added: 'Vitabiotics will be educating decision makers on the regulations to ensure that the final agreement is beneficial.'

These include a system of prior approval for all health claims and a ban on all slimming, behavioural, psychological and wellbeing claims.

They also prohibit product endorsements by health professionals and charities.

Under scrutiny by three EU parliamentary committees and a Council of Ministers working group, the law is due to be passed before the summer recess at the end of July.

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