SC Johnson hands £1m account to Golin Harris

WISCONSIN: Golin Harris has scooped the £1m global PR account for home products giant SC Johnson, the maker of brands such as Toilet Duck, Mr Muscle and Vanish.

Golin Harris becomes SC Johnson's agency of record for all public affairs and PR across its brands, which are sold in more than 110 countries.

The win strengthens Golin Harris owner Interpublic Group's hold on one of its biggest global clients. It comes despite SC Johnson's decision to part ways with fellow IPG agency Weber Shandwick, which prompted the pitch (PRWeek, 26 November 2004).

Golin Harris's success also comes less than six months after SC Johnson consolidated its worldwide media planning and buying - worth £200m annually - through IPG.

PR across the EMEA region will be co-ordinated from London.

'SC Johnson is number one or two in all of its categories. There are lots of challenger brands out there but SC Johnson is constantly innovating to keep its products close to consumers. PR needs to reflect this,' said Golin Harris UK managing director Zoe Arden.

The remit also includes public affairs work, from Brussels and London, around consumer health and environmental issues.

Arden described SC Johnson as a 'pioneer' in environmental issues, citing its decision to take CFCs out of its products in 1975, three years before the US federal ban.

It is understood that Golin Harris beat Burson-Marsteller to the account.

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