Diary: It's a breeze for Lansons stunt

The nine PR firms in The Sunday Times's annual Top 100 Small Companies to Work For list (PRWeek, 11 March) are, understandably, keen to make PR mileage out of their inclusion - but none has perhaps done so quite as effectively as Lansons Communications.

CEO Tony Langham informs us that in the aftermath of celebrations for making the list, staff sent helium-filled balloons drifting into the sky, attaching notes reading: 'Please tell me if you find me - prize to the furthest.'

As PRWeek went to press, finders had made contact with various staff: most notably Langham and agency partner Richard Winder.

Winder was contacted with the following email: 'Hi Richard... me and my friend were relaxing by the Thames next to the Smollensky's at Wapping with a couple of joints and we saw this balloon floating down the river... it ended up in our laps and we couldn't stop laughing about it.' With Winder ebullient that his balloon had reached Wapping (about three miles away), Langham's own inbox pinged with a message from the town of Langolen in Brittany, France.

Langham tells us he is now 'considering' sending some champers across the Channel as a prize. Good PR all round we reckon.

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