Healthcare: Skincare firm hires for Grandma Vine's brief

Natural skincare minnow The Best of Nature has drafted in its first PR agency as it steps up the promotional work behind the Grandma Vine's range.

The Hull-based firm has called in hsd communications to handle a media relations campaign to promote the products, which are formulated for people with dry or sensitive skin, eczema and dermatitis.

The agency was hired after an uncompetitive pitch overseen by consultant George Woodward, former group sales manager at Potter's Herbal Medicine.

Woodward worked with hsd at Potter's, which continues to retain the Hertfordshire-based agency.

The campaign aims to highlight the benefits of natural skincare and will target women's consumer and consumer healthcare titles, plus the retail trade press.

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