The first survey of both parliamentary houses, in June, will allow agencies and clients to frame questions on influencing policy change and discover which information sources members trust. It will also give them the chance to gain responses for use in public or private briefings and ads.
Communicate CEO Andrew Hawkins said: 'The decision to create a peers panel was in response to client requests. Given what we have witnessed on the Prevention of Terrorism Act and the prospect for reform of the House of Lords, it is likely that (peers') influence on PA is going to increase.'
Communicate clients include Help the Aged, Unison and The Independent on Sunday. It also works with agencies such as Media Strategy, Connect Public Affairs and Lexington Communications.