Goodfella's bids for Italian status

Frozen-pizza brand Goodfella's has hired Clarion Communications to help emphasise its 'authentic Italian credentials'.

The agency will highlight the fact that Goodfella's La Bottega was the first pizza created by a Michelin-starred restaurant in Tuscany. It will also focus on the brand's Delicia and Deeply Delicious ranges.

Clarion won the account, worth more than £100,000, in a four-way pitch. Porter Novelli worked on La Bottega last year.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.