So we were intrigued to find out that Cab Vision, a business very similar to one rejected by Dragons' Den's fearsome judges, has hired Eulogy! PR for its launch.
Like Cabtivate, which pitched unsuccessfully on the BBC show, Cab Vision offers advertisers the opportunity to reach a captive, affluent audience: passengers of black cabs.
The idea was slated on the show because passengers were able to switch off the ad-only channel. By contrast, Cab Vision kindly allows its audience to watch programmes, as well as ads, on its TV screens.
Whether Eulogy! will target the Dragons' Den judges is as yet 'undecided'.
Sunday Times in nine-agency plug Staff from an impressively numerous nine PR agencies particularly enjoyed their breakfast last Sunday, chewing as they no doubt were on the publication of The Sunday Times' annual Top 100 Small Companies to Work For list.
Lexis PR was the highest new PR entry, storming in at number eight, while Consolidated Communications, Lansons Communications, Foxmurphy, Brahm, Ketchum, Lewis PR, Firefly Communications, Porter Novelli and Exposure also made it in.
Last year, just Firefly and Consolidated were acclaimed, coming 13th and 32nd respectively.
But what is Lexis's recipe for such an apparently happy ship? According to the article, the agency offers 'ice skating, karaoke nights and the odd rounders match'.
But director Margot Raggett fesses up: 'We no longer hold karaoke nights.
We have been banned from our local karaoke bar for being "too rowdy".'