'Golf and business go together so we'll approach trade titles for the insurance, financial and legal sectors,' said Paul Smith, principal at event organiser Design Hospitality.
'It is quirky and interesting enough to get coverage outside the golfing press,' he added.
The event will be held on 6 June at the Celtic Manor Wales Open. Coverage will include highlights packages on Sky Sports.
Professional golfers, including the uncle of former world number one Seve Ballesteros, are signed to compete, while six roadshows will be organised.
PR is being handled by Peter Richardson Communications.