Media Relations: USC to exploit new ownership

Fashion retailer USC is promoting its expanded range of exclusive branded products as it takes advantage of increased scale after its sale to West Coast Capital Group (WCCG).

The PR campaign targeting major regionals, nationals, glossies and trade media will show off the chain's range of exclusives from brands such as Miss Sixty, Diesel, Firetrap and Nike.

Radiator PR is handling the campaign for USC, which was purchased last May by WCCG, the owner of Office, Offspring and Poste chains.

PR will also support store openings as the company adds ten outlets a year to its 42 existing locations.

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