Healthcare: Awareness Campaign Close-up - Brain on agenda in two PR efforts

Organisations: European Dana Alliance for the Brain/Headway - the brain

injury association

Campaigns: Brain Awareness Week/Brain Injury Awareness Week

PR teams: Both in-house

Date: 14-20 March

Budget: Undisclosed/£4,000

A brace of brain-related awareness weeks kick off on Monday: European Dana Alliance for the Brain (EDAB) is aiming to boost awareness of brain research across the globe, while Headway wants to raise UK awareness of the consequences of brain injury and the difficulties encountered by survivors' families. EDAB's Brain Awareness Week, in its seventh year, is a major international effort; this year's slogan is 'Get connected'.

Public events on brain research will be staged, ranging from lectures and round-tables to press conferences.

PR is mainly handled by local bodies, such as the Spanish Society for Neuroscience.

Meanwhile, Nottingham-based Headway's Brain Injury Awareness Week, also in its seventh year, will focus on what happens to brain injury survivors when their carers are no longer able to look after them.

Events are organised on a regional level by Headway's 114 branches.

Activity includes the launch of an outreach centre in Southwark and a seminar on developments in understanding brain injury in Exeter.

The imminent publication of the National Service Framework for long-term conditions is also a focus.

For further information call EDAB comms officer Tamina Davar on 020 7019 4914 and Headway director of comms Martin Wakeling on 0115 924 0800.

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