City & Corporate: Cubitt snaps up FuturaGene brief

Crop genetics manipulator FuturaGene has hired Cubitt Consulting to handle UK corporate and financial communications.

Cubitt managing partner Simon Brocklebank-Fowler is leading the account and reports to the AIM-listed company's chairman Mark Pritchard.

Cubitt is FuturaGene's first PR firm in the UK and is briefed to raise the company's profile with national, business and specialist media.

Last year FuturaGene announced it had discovered a way to enable plants to fight harder for their survival in harsh environments.

Instead of traditional genetic modification methods, which involve putting genes into plants, FuturaGene is currently perfecting a procedure to make plants' existing defences go into overdrive.

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