Voluntary Sector: 'Name and shame' policy propels Oxfam coverage

Oxfam has stormed to the top of NGO Watch, topping PRWeek's monthly table for the first time.

The charity's decision to 'name and shame' EU countries that donate less than 0.7 per cent of their GDP to international aid efforts - the target set by the UN for halving world poverty - generated widespread coverage.

Overall, however, table compiler Infonic discovered no single issue dominated NGO coverage in the media in February.

Researcher Toby Lincoln said: 'Organisations involved with global issues such as poverty alleviation, human rights and the environment all received attention.'

Friends of the Earth and Greenpeace were in the top five; FoE jumped six places to second after it criticised major corporate polluters in the oil industry and called on the US to reduce its carbon emissions.

Meanwhile, Greenpeace held a protest on the floor of the International Petroleum Exchange.

Poverty alleviation and human rights issues in Asia continued to garner coverage for charities such as the Red Cross and Unicef.

Meanwhile, Amnesty International won column inches for its criticism of Labour's anti-terrorism bill.

Comic Relief leapt into the top ten for the first time; one money-making proposal - to flood Welsh village Llanddewi-Brefi, a setting in BBC series Little Britain - received particular attention from the media.


Ranking NGO No of


1 Oxfam 82

2 Friends of the Earth 81

3 Amnesty International 75

4 Greenpeace 72

5 Red Cross 67

6 Comic Relief 50

7 Cancer Research 47

8 RSPCA 46

9 Unicef 45

10 RSPB 43

Source: Infonic

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