Nottingham shop in China link-up

Nottingham agency GBCS PR has teamed up with Chinese agency MRG to promote Chinese businesses that want to expand into the UK and UK businesses that want to expand into China.

The affiliate deal will see GBCS and Beijing-based MRG refer their clients to each other.

GBCS joint managing director Brian Dolby, who has promoted clients in China for 15 years, said: 'It takes a long time to win business in China but once they trust you it will last for a long time.'

The alliance also involves London-based Express Consultancy, which will advise Chinese businesses entering the UK on matters such as employment law and marketing.

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