118 118 hires Cow in switch of focus

The Number, the company behind directory enquiries service 118 118, has hired Cow PR to its consumer account with a brief to target young office workers and internet users.

The company wants workers who are forced to go through company switchboards for directory enquiries to use its website.

It is also looking to introduce 18 to 35-year-old mobile phone users to the site.

Incumbent agency Brazil PR, which promoted the firm's heavily advertised launch campaign following the end of 192 services, declined to repitch for the £150,000 account.

Ten agencies submitted credentials and Cow won the work in a four-way pitch.

It emerged earlier this week that The Number chief executive Chris Moss is to become European chairman of the company.

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