Sawday leaves as Baugur bags BFG

The head of group corporate affairs role at Big Food Group (BFG) - the former parent company of supermarket Iceland and cash-and-carry firm Booker - has become a casualty of the company's acquisition by Icelandic venture capital outfit Baugur.

All group director roles have ceased to exist, leaving BFG's top communicator, David Sawday, without a job after he rejected PR roles at Booker.

Iceland and Booker PR managers who reported to Sawday - now on gardening leave - now report to their respective marketing directors, Nick Canning and Mark Collier.

- Entirely separately, it emerges this week that McCann-Erickson has ceased to employ account director and former Iceland PR manager Kate Oldfield. She hit the headlines this week after it was revealed that she spent £2,200 of Iceland expenses on her hen weekend.

Oldfield, who said the money was for a trip for journalists, and attempted to spend a further £2,000 of Iceland cash on her wedding video, admitted to charges of deception and attempted deception in court on Monday.

Oldfield left Iceland last year (PRWeek, 21 January).

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