Premier's Pot Noodle and Crosse & Blackwell bear brunt of 'cancer dye' press

LONDON - Crosse & Blackwell and Pot Noodle have been the two brands most cited in the scare over Sudan 1, the banned red dye that can lead to an increased risk of cancer.

The dye's presence in British products has sparked the country's biggest food recall.

Other brands most cited in the media have been McDonald's, Heinz, Walkers, Colmans and Birds Eye, according to data compiled exclusively for PRWeek by Presswatch Media.

Presswatch monitored coverage in national newspapers and major regional titles from February 19-23.

Premier Foods, at the centre of the storm, attracted 102 articles in the period - but the research focused on the firm's Crosse & Blackwell label (with 96 mentions), enabling direct comparison with brands such as Pot Noodle. Sainsbury's, Waitrose and Morrisons were the supermarkets most linked with the recall of products.

Premier has used CirKle Communications and Citigate Dewe Rogerson for crisis comms. The recall has seen the Food Standards Agency working overtime to issue updates.

FSA chief executive Dr Jon Bell said on Tuesday: 'The food companies involved are legally responsible for notifying us, removing the affected products and informing consumers.'

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