Drink driving doesn't appear to bother the watchdog as much as curbing gun crime.
Brand owner Diageo has stressed that Johnnie Walker will also spend £2m a year on responsible drinking programmes and that the sponsorship would promote the 'control and judgement' needed in F1.
It insists drinks firms can play a lead role in changing consumer attitudes towards binge and drink driving.
Would refraining from associating alcohol with fast cars not have been more positive? After all, Kalashnikov fell foul of the Portman Group merely for using the name of its brand owner, a Russian inventor.
FH PROs reveal their naked ambition Respectable Fishburn Hedges has surely never seen the likes of it - staff at the agency's consumer offshoot Seventy Seven PR are, we hear, considering turning up to work naked in solidarity with new client British Naturism/Lifestyle Press.
Seventy Seven managing director Matt Wood and co have been called in by the Northampton-based body to promote a new book - Bare Britain - and, more broadly, naturism in the UK.
Wood tells us it's 'possible' the likes of himself and CEO Marc Moninski will shed their clothes as part of research for their client - but given current temperatures, it's unlikely they'll find a beach as pleasant looking as the one pictured (left) for a few months yet.
The agency won the project brief after an uncompetitive pitch. 'They (the clients) weren't naked when they came in for a meeting,' Wood informs us.
What FH bigwigs such as Neil Hedges and Ron Finlay make of all this wantonness is anyone's guess.