The CIPR PRide Awards 2004/5: North East

The awards ceremony of the North East PRide Awards fell on an historic day, as the event coincided with the Institute's announcement that the IPR had been granted Chartered Status by the Privy Council. More than 120 finalists and guests were joined by past presidents Professor Anne Gregory and John Aspery and acting education specialist Peter Rose. With presentations and livery proudly displaying the new Chartered Institute of Public Relations branding, it was a very special evening.

There was no evidence of spin or hype in any category, but many examples of resourcefulness that created excellent media opportunities and well-documented evaluation reports. The fact that almost half our members work in-house rather than in agencies and consultancies makes the competition in nearly all the categories very fierce. I can see this happening in other regions too. Gone are the days when the public sector didn't like shouting about what it was doing.

I'd like to wish all our finalists sincere congratulations and mention that the deadline for submissions for next year is looming fast. Thanks to the judges and a special thank you to Paula Kelsey at Cloud 9 Event Management for the entire organisation of PRide.


Day-to-day relationships between journalists and those working in public relations can, very often, be somewhat tense. But when both parties maintain a level of professional respect, this tension becomes a creative force that benefits everyone. This constructive, creative tension is very evident in the North East - and long may it continue. I congratulate everyone who won an award at the recent Chartered Institute of Public Relations North East PRide Awards event.

To be recognised for your professional achievements is always something to be proud of. To win against such strong competition makes the honour even greater. Having dealt with the public relations industry for more than 25 years, national and local, I believe that some of the best practitioners of the art are right here on my doorstep in the North East. The Journal deals with a huge number of agencies and in-house departments on a daily basis.

The CIPR in the North East can be justly proud of the work its members are doing. 'Spin' and needless 'hype' have generally - and thankfully - failed to cross the North/South divide, and long may that situation continue.


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