Penna head of marketing Trevor Lambert said WS had pitched for the combined account after working with the firm's City-focused operations but reappointed Flagship Consulting to an account that incorporates WS's old brief.
The company brought its divisions under the Penna brand last year.
Flagship's brief is to provide strategic advice to Lambert for the group as a whole.
Have you registered with us yet?
Register now to enjoy more articles and free email bulletins