Awareness campaign close-up: Awareness drive for ‘silent killer’

Organisation WellBeing of Women/Ovarian cancer action Campaign Ovarian Cancer Awareness Month PR team Both charities’ in-house teams Date March 2005

Women are being urged to 'break the silence' as part of Ovarian Cancer Awareness Month.

The third annual campaign, jointly organised for the first time this year by WellBeing of Women (WoW) and Ovarian cancer action (Oca), aims to raise awareness of a disease termed a 'silent killer' because it is tough to diagnose in its early stages.

The campaign aims to raise funds for the disease and encourage women and health professionals to notice persistent symptoms.

Media relations have concentrated on women's magazines and the nursing press; national TV programmes are now being targeted.
Celebrities, such as former Hollyoaks actress Terri Dwyer, are also involved.

Ovarian cancer is diagnosed in around 7,000 women in the UK each year, with a five-year survival rate of around 30 per cent (compared with 70 per cent of breast cancer).

Symptoms can include bloating, urinary urgency and back or abdominal pain.

Pale-blue pin badges will be sold by retailers such as Marks & Spencer, Bhs, Northern Rock and Jaeger throughout March.

Diamond Insurance, a car insurance brand aimed for women, is also sponsoring the campaign.

Updated information leaflets will be available. 

For further information contact WoW PR and comms manager Lynsey Morris on 020 7772 6317 or Oca PR officer Jill Davis on 020 8238 7615.

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