Opinion: My Best Hire - Fraser Butters

Gareth Zundel, chairman of Ozone and director of Harvard PR, on the 'clear-cut' Fraser Butters.

'Fraser was Harvard's first hire at account director level. Despite our boast of "home grown" account directors, after 15 years it was time for fresh blood.

'When he joined in 1994 he helped make our tech agency right for the times. Soon clients were as likely to come from the leisure world as from corporate IT.

'Fraser has a refreshing pragmatism and is always ready with his "bullshit-alert" button if things get over-intellectualised.

'When, in 1999, we opened our London office he was the natural to lead it. He further transformed our brand and primed it for the impending explosive growth in hi-tech.'

Fraser Butters, lately MD of Spreckley Partners, is currently planning his next move in PR.

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