City & Corporate: Fund managers seek better info

European pension fund managers have launched a comms offensive to pressure brokers to include more information in their research reports.

The Enhanced Analytics Initiative, which includes Dutch pension fund PGGM and the UK's Universities Superannuation fund among its members, has drafted in Capital MS&L to front a PR campaign that launched this week.

The initiative is keen for analysts to evaluate aspects of a business such as staff value, which have not traditionally featured in research.

Similar initiatives include the Institutional Investors Group on Climate Change.

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