Public Affairs: APCO to promote research group

BRUSSELS: European market research trade body the Alliance for Research (AfR) has hired APCO Worldwide with a brief to emphasise the 'important contribution 'the industry has made in the EU.

Cheaper labour costs have prompted many companies to consider outsourcing call-centre-based market research to the Indian sub-continent. The AfR wants to emphasise that the market research industry generates annual turnover of some seven billion euros in Europe.

The account is led by APCO's Brussels-based senior associate Rachel Youds. The agency was appointed after a competitive pitch.

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