Voluntary Sector: LIfestyle launch for FoE

Friends of the Earth (FoE) is aiming to attract young, urban supporters with a lifestyle magazine called Friend.

The charity hopes it will help make 'green' issues mainstream and 'dispel misconceptions about environmentalists'. Friend will feature arts, culture, sport and politics, interviews with celebrities, plus articles on the environment.

'Some people don't have time to read Earthmatters, our flagship supporter magazine, and the depth and detail probably frightens newcomers off,' said FoE publications manager Adam Bradbury.

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