Voluntary Sector: Blood Pressure Association fills top comms role

The Blood Pressure Association has appointed former Housing Corporation PRO Robert Davies as its first head of comms and membership.

The role has been created to beef up the charity's comms efforts targeting the general public as it attempts to rely less on grants.

'Our traditional targets for fundraising have been through grants, but we are looking to increase the public donation side,' said Davies.

According to the charity, 16 million people in the UK have high blood pressure, but a third of these do not know they have the condition.

Davies said work under way has included a direct marketing drive. PR activities, in particular media relations, are set to increase this September, when the charity stages its annual National Blood Pressure Testing Week (12-18 September) and in October, when it celebrates its fifth anniversary.

The charity is also awaiting the results of a 'perception audit' carried out on a pro bono basis by Weber Shandwick.

Davies was previously a media relations officer at housing association regulator the Housing Corporation. Before that, he was made redundant from housing association Genesis Housing Group, where he was press and PR manager.

He reports to the association's executive director Nickie Roberts.

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