The Citizen Focus Requirement will measure police customer services for the first time as part of the Home Office's police reform policy.
Cambridgeshire has a five-strong PR team, including media and marketing head Hywel Jarman. 'The police agenda is changing, and improving comms is critical in addressing this,' he said.
Tribal is assessing opinions on the Constabulary by surveying the media, police officers, and Cambridgeshire divisional police commanders, local authorities and health bodies. The agency will submit its recommendations on 18 March.
Recent research from Mori revealed a direct correlation between good comms and customer satisfaction, prompting numerous reviews in the public sector.