Supermax seeks PR for latest line

Supermax, the world's second largest razor maker, has held a pitch for an agency to launch a range of shaving products later this year.

The new range will have its own brand and mark an expansion of Supermax from its current offering of shaving gels, and women's and men's razors.

Five agencies have pitched for the six-figure account, including Chocolate Communications, which worked for Supermax under its former name of GBC Consumer for three years until its contract ended in February.

The brief includes raising Supermax's profile, as well as that of the new products.

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