ACP brings PR in-house with Gibson hire

Arabella Gibson has been named PR and media manager for ACP Magazines, Australia's biggest magazine publisher.

She will be responsible for developing internal and external communications strategies for the group's magazines in the newly created role.

The company publishes 60 titles across women's, men's, business, computer and lifestyle genres. Flagship titles include Australian Women's Weekly, Woman's Day, The Bulletin, Cleo, Cosmopolitan, TV Week and Ralph.

The appointment reflects the centralisation of the PR function within the group, which was formerly outsourced or handled by the marketing departments of individual titles. ACP will continue to outsource some aspects of PR, working with external consultancies on a project basis.

Australians read more magazines per capita than any other country, and competition is fierce with the number two player Pacific Publications recently expanding its portfolio to include ex-Murdoch Magazines titles such as Marie Claire and Men's Health. ACP last year entered into a joint venture with Hearst Magazine's UK subsidiary The National Magazine Company to spearhead its expansion in the UK.

Gibson comes from RM Williams, where she was general manager of marketing and retail. The iconic Australian brand is best known for its outback inspired clothing and footwear. During her time there she led the company's marketing and communications strategy in a contemporary re-branding effort for the clothing, footwear, travel and publishing divisions.

Prior to this she was general manager of PR and marketing firm Colvin Communications where she handled PR strategy and planning for key accounts including ACP magazines.

At ACP she reports to Deeta Colvin, now director of corporate communications and events at the group. Colvin joined parent company PBL Media after selling Colvin Communications, which she ran for 16 years.

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