MediaPRoject and Absolut handle 'Potato day' events

Potato chips giant Lays has appointed MediaPRoject and Absolut PRO to handle PR for its 'Potato day' in Russia.

Events will run across the country including Moscow, St. Petersburg, Voronezh and Yekaterinburg in what Lays hopes will become an annual festival akin to Tomato Day in Spain and the Oktoberfest in Germany.

'Directions for the cultivation and use of earth apples' were drawn up by the College of Medicine and published by the Senate in 1765, the inspiration for the event.

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