Krzysztof Holowczyc launches holiday safety campaign

The Krzysztof Holowczyc Foundation has launched a driving safety campaign to encourage drivers to behave sensibly during the holiday period.

Under the strapline ‘Take it easy – you’re going on holiday,’ the campaign includes a psychological profiling game at where drivers can test how prone they are to driving dangerously. Test criteria was prepared by the Safe Driver Foundation together with the ITS Road Transport Psychology department.

The campaign is primarily aimed at 18-49 year old men, considered to be most likely to flout traffic regulations. PKN Orlen SA is a campaign partner, with media support provided by Cityboard Media and Press-Service will handle media monitoring.

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