Under the strapline ‘Take it easy – you’re going on holiday,’ the campaign includes a psychological profiling game at www.kierowcabezpieczny.pl where drivers can test how prone they are to driving dangerously. Test criteria was prepared by the Safe Driver Foundation together with the ITS Road Transport Psychology department.
The campaign is primarily aimed at 18-49 year old men, considered to be most likely to flout traffic regulations. PKN Orlen SA is a campaign partner, with media support provided by Cityboard Media and Onet.pl. Press-Service will handle media monitoring.