Porthia claims new pharmaceutical account

Laboratorio Brasileiro, one of the largest pharmaceutical companies in Brazil, has hired Porthia to manage it's PR.

The family-owned company has not previously worked with an external agency, according to partner-director at Porthia Camila de Andrade. Porthia was appointed on the basis of a written proposal, following a presentation by the agency.

Porthia, founded two years ago, specialises in the health/medical sector with clients including drugstore chain Manifarma and the Complementary Medical Association.

Sergio Ruiz will handle the new account, under the management of Andrade. Based at Porthia's HQ in Sao Paulo, the team will report to Teuto's communications director Clarissa Tozzi.

Teuto is one of the pioneering producers of generic drugs in Brazil. Headquartered with a large production centre in Anapolis, Goias state, it has a total of 1300 employees and sales divisions across the country.

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