Llorente & Cuenca names Fournier vice president

Madrid: JA Llorente & O Cuenca has appointed tonio Fournier as vice president. Fournier, a former president of Edelman Spain, will lead the agency's expansion in Spain and Latin America, and advise on global communications and marketing strategies.

He will also help develop the consumer PR division, and work closely with general manager Juan Francisco Polo.

Fournier was approached by the agency's founding owners, Jose Antonio Llornte and Olga Cuenca, having worked with them in the past.

Fournier left Edelman in 2003 to found publishing company Temas Cinco, which produces a customer magazine for American Express and a title for newly-weds, 'Lunas de Miel.' He will continue his involvement in the firm.

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