Western Union opts for Ketchum Germany

Western Union has appointed Ketchum to raise awareness of its business in Germany

Munich: The company, known for its cash transfer facility has tasked Ketchum's Munich office with developing its ethnic PR and corporate communications. Ethnic PR will concentrate on foreign language media in the country, with focus on the Turkish, Chinese and Eastern European populations. Western Union is predominantly used by foreign nationals in German to send money to families and friends, as neither sender nor recipient are required to hold an account.

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