ASDA'A moves into Palestine with Sky tie-up

Dubai: ASDA'A Public Relations has announced a partnership agreement with Sky Advertising, an integrated communications firm based in Ramallah.

Sunil John, managing director of ASDA'A said that client demand had led the agency to seek a direct presence in Palestine, with a focus on public affairs, corporate communications and specialist investment promotion programmes.

Sky, established in 1991, offers advertising, PR, media buying, event management, direct marketing, outdoor and promotions. It owns over a thousand sign faces and billboards across Palestine and has exclusive advertising rights at Gaza International airport and in the Palestine Broadcasting Corporation.

ASDA'A is the region's largest PR agency with 150 staff in 10 wholly owned offices across the Middle East, and affiliate relationships in ten countries. It is an international partner of Edelman PR.

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