Fox creates Buenos Aires PR team
The Fox cable TV channel in Latin America has launched a PR department in Buenos Aires. Guadalupe Lucero, who formerly handled the Fox account at Porter Novelli, has been appointed to head the team.
Lucerco was already based at the Fox offices. It has not been confirmed whether Porter Novelli will retain the account.
It is the first time the channel has had an in-house team in the region. Channels distributed by Fox in Latin America include Fox Sports, the Fox Channel, the National Geographic Channel and USA Networks.
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